we gave London a taste of the Levante lifestyle
a new generation
of luxury consumers
With the introduction of Levante, Maserati set out to reach a young, high-spending audience with experiences that would get people talking.
TAKEOVER: an invitation to assume control
Levante Takeover was an immersive experience that expressed the spirit of Levante through food, drink, music and storytelling.
We took over an underground carpark in central London and gave it a Levante Luxury transformation.
And we invited a crowd that was ready to try a new breed of SUV.
The Maserati Menu
Food from London’s Italian trailblazing chef Francesco Mazzei, chef patron of London’s Sartoria and Radici, created a bespoke menu inspired by the Italian countryside.
Scotch+Limon meets Simone Caporale
Award-winning drinks company Scotch+Limon, in collaboration with inventive Italian barman Simone Caporale, created a Levante-inspired cocktail menu and live drinks theatre show.
The Italian Immersion
The Takeover gallery presented pioneering people offering a perspective on the Levante Lifestyle via Maserati’s Instagram.
Musicians with distinctive and soulful voices were invited to perform during the evening.
Tun Shi Chang
Conlon & Mode
Guests could also explore two static Levantes, guided by expert hosts, and enjoy a sound experience from Maserati’s Levante audio partners Bowers and Wilkins.